Inland is an online store selling consciously made objects and art. It provides a platform for artists and makers to reach a community looking for well-crafted, sustainable products.

We collaborated with Inland founder Kristina Aliberti, photographer Can Köroğlu and designer Matt Busher throughout the project.

We made sure the store reflects Inland’s values by creating a low impact website. This included choosing to use just one font style, optimising image sizes and not using videos (serving videos uses a lot of energy).

A dark mode toggle aims to reduce the energy used by screens when displaying the site. Finally, the whole site is pre-generated as static files to avoid unnecessary server processing each time a page is loaded.